I loved these adverts when I saw them, I think they are very effective as they represent traditional English values to advertise a product. The English love their weather and are always moaning about how bad the summer is, which really comes across. They are amusing which i think makes the audience remember them.
I remember seeing this ad (was I with you?)it's so true how we try and make the summer last as long as possible- any rays of sunshine and increase in temperature and we're getting the BBQs and sun loungers out! Cider is often linked to summer, but Bulmers have taken the positives from this and played on this well, suggesting it can help prolong the summer. Also, a bit of british humour is always appreciated!
ReplyDelete