The brand of Dove reminds me of smooth skin and naked women because that is what I have seen on TV advertising. The colours they have used are blue and white and again blue is calming and evidently one of the most popular universal colours. In 2008 Pantone choose the colour Blue Iris (PANTONE 18-3943) as its colour of the year!
I thought of Coco Cola and it reminded me of the colour red! Which actually on a side note is interesting considering my blog about colours and moods and how red is a very dominant colour which is a stimulant and increases the blood pressure! So did Coca Cola think about that when they developed their brand?