Showing posts with label Packaging. Show all posts
Showing posts with label Packaging. Show all posts

Tuesday, 6 October 2009

Is packaging as important as the contents?



I read the following article about perfume bottles and I thought it was amazing how perfumes started as early as Egytian times as a very functional necessity to cover up unpleasant odours or embalm the dead and a bandage soaked in fragrance worked just fine but now designers spend thousands of pounds producing the ultimate bottle shape and this has become as important as the contents!




Walk into any cosmetics department and the sweet smell of perfume fills the air. You can choose from designer brand names such as Christian Dior and Chanel to celebrity endorsed scents by pop princesses’ Jennifer Lopez and Brittany Spears. But from a collectors point of view it is not the smell that entices them to the shelves but the collectability of the innovative designed bottles. Throughout the ages perfume has been packaged in various shaped bottles made of many different materials. The ancient world used blown glass and alabaster whilst the Victorians favoured silver topped glass bottles. One of the most collected Victorian bottle is the dual-purpose double-ended one, two bottles fused together they are usually found in green, ruby or blue coloured glass, one end contained the flowery scent that the Victorian ladies liked to wear and the other for their smelling salts.

It was the turn of the 20th Century when the perfume industry began to introduce pre-packaged scents for women to buy directly over the counter. Perfumeries commissioned glass manufacturers like Baccarat and Lalique to produce high quality bottles to house these scents. The Lalique ones have become highly sought after by collectors and some command big money at auction, a rare “Bouchon Mures” Lalique bottle was sold at Bonhams saleroom in 1990 for a staggering hammer price of £38,000.
Baccarat was other leading glass manufacturer that created amazing innovative bottles to house ladies scents. One of their most recognised designs was for French Perfume house “Guerlain”. The bottle has an inverted heart shaped stopper and displays the “Guerlain Paris” label on the front. “L’Heure Bleue” was the first scent to be launched by Guerlain in this bottle in 1912 and they used the same design for “Fol Arome” and “Mitsouko” in the following years.
Today there is a huge array of different scents and novelty bottles to choose from in the commercial perfume industry but collectors are also attracted to the studio glass bottles that are skilfully made by various glassmakers. All leading manufacturers of these art glass creations, each bring a different trait to their trade and have their own personalities imprinted into their designs, these bottles are made as decorative pieces rather than functional and are to be displayed and admired. Look to manufacturers such as Isle of Wight, Okra and Glasform for high quality hand created art glass perfume bottles.
As with any female fashion collectable such as handbags or jewellery, perfume bottles really came into their own in the 1920’s. Women became more aware of their looks embracing the Jazz Age with vibrant colours, short skirts and even shorter hair. Many designer houses moved with the times and encouraged the women to complement their looks with classy scents in stylish bottles. Perfume bottles have formed a large part of our social history, the materials used and the designs created reflect centuries and decades long since past; giving us an insight into the development that peaked in the 20th Century.

Saturday, 8 August 2009

Regulations spoil design and packaging

My mum has an aromatherapy and fragrance manufacturing business and over the last ten years the requirements and regulations for different symbols on the products has become increasingly onerous. Take one of the products the make - essential oils. Its a little brown bottle like this and is measures about 6cm tall - like this one!



At present the bottle has a lovely green leafy designed label with a barcode but all the time - every few months the EU brings out another set of labelling requirements. What a nightmare for the designers. Their lovely label is gradually being replaced by a set of orange signs and open lids and to give you an idea of how horrible this stuff is have a look here. Is it not time the designers stood up against all these rules and regulations.









Thursday, 6 August 2009

Packaging - the myths!


So many companies now make a massive issue about being "green" The bottles are eco friendly, the lids are recyclable, the contents will bio-degrade! Do we really believe it all?


Recently an article was published that told us we should look more at the materials that went into making the packaging than into whether the packaging could be recycled. "The attention the consumer and the media give to how a plastic product is disposed of is no doubt the bane of many a plastic manufacturer’s existence. Landfill has become a dirty word, and biodegradable and compostable the new favourites."

But what if your products used more non-renewable resources than your competitors. Shouldn't you be making a song and a dance about this? Did you know that bioplastics can never degrade and are essentially immortal?

And that brings me onto another thought? What about over packaging? For how many years have you opened your Christmas presents to find that you have a tiny box of items and three large black bin bags filled with surplus packaging which doubtless sold the item to you in the first place only for you to discover that actually you have been seriously cheated! My brother got a Tamagotchi one year for his birthday - the box was the size of a shoe box and the virtual pet about the size of a spider!

And then again what about other sorts of waste? Did you know that although we are constantly told about the packaging waste from food we actually average 22lb of this compared with 440lb of food waste!

The final myth that really annoys me is the paper versus plastic bags! There you are standing in a queue at the shops and you get to the check out only to discover that everyone around you has a total look of disapproval of their faces at the point where the cashier asks you if you want a bag and you said the dreaded word "yes" instead of producing your canvas "I want to go green" version out of your pocket!. But recently I discovered that paper bags take more water and energy to produce than plastic and since paper is heavier, it costs more to truck paper bags from the manufacturing facility to a warehouse and then to a store!

So maybe its time we all stop being spoon fed this rubbish and investigated the real packaging issues for ourselves.

Monday, 3 August 2009

A Funny take on packaging!

In 2006, when tech billionaire Mark Cuban sliced his hand trying to free a Seagate (NYSE: STX) hard drive from its hard plastic packaging, he exclaimed on his blog, "WHO THE F*** DESIGNED THE PACKAGING ON THIS THING AND WHY DO THEY STILL HAVE A JOB !!!!!"
"Damn you and any other product manager who thinks wrapping impenetrable plastic around a product is a smart move," he fumed. "It isn't."