Showing posts with label Art-Colour. Show all posts
Showing posts with label Art-Colour. Show all posts

Tuesday, 6 October 2009

How important are the colours you use in your brand?

Does colour matter in a brand and how important is the colour to the sales of the product? When I think about Carlsberg the first thought I have is green followed by their slogan "Probably the best lager in the world". I think their advertising is superb! But why choose green? I have done considerable research into the reason why Carlsberg would have chosen this colour. And i have two theories! The first is that the origin of Jacobsen the founder of Carlsberg came from Jutland. This is a beautiful totally green landscape where grass and trees stretch as far as the eye can see. The second is more of an allegory - Green signifies growth and abundance and the tie between beer and hops and nature could have influenced their decision to choose green.



The brand of Dove reminds me of smooth skin and naked women because that is what I have seen on TV advertising. The colours they have used are blue and white and again blue is calming and evidently one of the most popular universal colours. In 2008 Pantone choose the colour Blue Iris (PANTONE 18-3943) as its colour of the year!





I thought of Coco Cola and it reminded me of the colour red! Which actually on a side note is interesting considering my blog about colours and moods and how red is a very dominant colour which is a stimulant and increases the blood pressure! So did Coca Cola think about that when they developed their brand?

Colour and Me

One thing that has always fascinated me is the effect that colours have on people. Whether it is to do with their moods or they dress in a colour to make a statement about themselves, whether colour is to denote an emotion or merely because that colour suits their skin tone better than any other I love the effect colours have.

Look at this in more detail - lets explore each colour.



Green is the most peaceful colour of all. Think about green! It evokes instant thoughts of forests and woodland, of green fields and perfectly mown lawns! Green makes people relax and unwind and promotes peace and harmony in a living environment.

Orange is the most energetic colour and represents excitement and enthusiasm. Orange was used in ancient times to heal the lungs and increase energy levels. Many interior designers encourage it for exercise rooms, but it has more negative impacts in other rooms.


Red
makes a real statement. You always notice someone in red and it is a colour associated with some favourite occasions such as Christmas and Valentines Day. Red makes people think of special times- red roses for love, poinsettias for Christmas. Red raises a rooms energy and makes your adrenalin rush! It stirs the emotions and you never forget a "Lady in Red"


So onto my next colour - blue! Blue flowers can be found at both spectrums of emotion! Wedding flowers often contain delphiniums, veronica, sea holly and wisteria whilst at funerals you can find such flowers as lilies or iris. Dark blue can evoke feelings or sadness whilst sky blues create a feeling of calm and relaxation.




Yellow
in the flower world mean sunflowers, winter flowering jasmine, daisies, alstromeria. These flowers are cheerful flowers which bring a smile to a dull day! Yellow is sunshine and happiness but by reverse in studies yellow is not necessarily a good choice for a room decor. Research shows that people are more likely to loose their tempers in a yellow room and babies cry more! The main time yellow is an asset to a house is in a small enclsoed space where yellow can create a feeling of space! And yellow is also a tiring colour - it does not create a feeling of peace and calm in an environment.


The neutral colours such as black, white and beige are flexible colours and whilst going in and out of trends do not have as much psycological impact as the others, although black is recommended in small amounts.


And so to the world of design - what fascinates me is why do people choose a colour? What does it say about them? Does colour affect my mood? Does colour affect yours? Does it make people buy things? Does it make people more succesful?